A GLOBAL NETWORK BUILT OVER DECADES
CONNECTING THE GLOBAL CLEANING & HYGIENE INDUSTRY
I founded Nicarlia with a clear purpose: to connect the right people and companies and transform those connections into international business opportunities. That is at the heart of everything I do.
With more than 25 years of experience in the Global Cleaning & Hygiene industry, I have built an extensive global network of manufacturers, distributors, investors, Industry experts and connections. Through Nicarlia, I bring the right partners together, open new markets and build lasting commercial relationships.
ABOUT KOEN
Nicarlia Group is led by Koen van den Braak, originally from the Netherlands and based in Madrid. He brings more than 25 years of international experience in the Global professional Cleaning & Hygiene industry.
Throughout his career, Koen has been a business owner, consultant and international commercial executive. He has contributed to several successful start-ups, participated in companies and played an active role in developing and launching innovative products.
Koen’s greatest strength is his ability to connect the right people and companies. Through an extensive international network and a strong instinct for identifying mutual opportunities, he brings together manufacturers, distributors, investors and strategic partners who can create value for one another. He does not simply make introductions: he recognises the commercial potential, initiates the relationship and helps transform it into a successful and lasting partnership.
His expertise spans global business development, export management, commercial strategy, product and portfolio development, mergers and acquisitions, and post-merger commercial integration.
Through Nicarlia, Koen uses his experience, relationships and practical commercial approach to connect opportunities, build partnerships and accelerate international growth.
WHY I STARTED NICARLIA
After more than 25 years in the Cleaning & Hygiene industry, one conviction has shaped my career: successful companies grow not only through great products, but through the right partnerships.
Throughout my career, I have connected manufacturers, distributors and investors, supported international expansion, identified commercial opportunities and helped integrate businesses following acquisitions.
I created Nicarlia to bring this experience together in one Strategic Export Consultancy—helping ambitious organisations grow internationally by connecting the right companies, people and opportunities.